Hassle-Free Sampling and Feedback Gathering for a Leading Detergent Brand
To promote a newly launched detergent variant and to gather customer reviews on the product.
The ADA Approach
Sampling exercises aren’t always easy, especially if your product cannot be used on the spot. It can be even more difficult when it may be impossible to have a physical presence to meet potential customers.
Thankfully, we derived a mechanism where the client was able to conduct a nation-wide sampling exercise with absolutely no physical presence or set-up involved. Here’s how we did it.
1. Interested customers had to provide their details for sample delivery by performing a ‘missed call’ action to a dedicated number.
2. Product samples were sent to interested customers.
3. Customer feedback was received within a few days of sample delivery via USSD.
4. Customer feedback and reviews were then shared with the client.
In order to ensure maximum conversion and reach, a custom audience was created to target mothers and married women. The campaign was also conducted in Sinhala language to ensure maximum relevance and resonance with the target audience.
Over 50,000 samples
distributed in 2 months
Over 14,000 reviews
of the product gathered in 2 months