DIGITAL MARKETING TRANSFORMATION

A BLUEPRINT FOR MARKETERS

Good digital marketing is one that taps into every possible method, tool, and skill in its arsenal to deliver the right message to the right person at the right time in the right place, according to BCG. However, GREAT digital marketing looks beyond that. Great digital marketing is ready to transform what it has into what it needs – by reaching, converting, resonating with, and building that invaluable relationship with consumers.

To achieve great digital marketing is to move up the digital marketing maturity curve – and along the way, maximising customer lifetime value and reaping the rewards of personalisation, worth trillions in revenue, according to Gartner.

This is the holy grail of marketing.

Then, why is it that so many brands have yet to achieve this?

We looked at our client base as well as our data sources to uncover a specific blueprint that will be key for marketers to achieve full digital marketing maturity in 2021.

Measuring Your Digital Marketing Maturity

If your goal is to truly connect with your digital consumers, then the first step it to take an honest assessment of where your business lies on the digital marketing maturity curve.

Our research into companies and prospects within the markets we operate in (across South and Southeast Asia) found that companies tend to fall into one of three maturity levels.

We’ve split the levels accordingly:

Explorers are where most of the time is spent in establishing foundations

Scalers are looking to perfect execution and implementation.

Natives have the foundation and implementation squared away. Their next step is to enhance user experience, customer acquisition and digital distribution channels.

Similar to findings from BCG, our data shows that 98% of businesses in the South and Southeast Asian region fall within the first two categories.

Unsure about your company's level of digital marketing maturity?

Take our quiz and find out!

The ADA Difference

There is no one size fits all when it comes to transforming your business digitally. Each business needs to understand exactly where its at and where it needs to go next.

As COVID-19 has hit the reset button on almost every facet of business, leaders now need to have honest conversations about what digitalisation will look like in each part of their organisation and what the major roadblocks will be.

At ADA, we have a ready team of experts to provide businesses with an audit of your digital maturity and transformation. Contact us to find out more today.