Crisis Personas – Target personas emerging from COVID-19.

Hyper-Targetting with our Ground Breaking Crisis Personas

The COVID-19 pandemic has forced lifestyle changes on all of us. Although Southeast Asians are confining themselves at home, our data shows that this hasn’t restrained most from their daily activities. Physical habits are now simply becoming digital habits.

While others have adapted their digital footprint to cope with their present and foreseeable future challenges, Southeast Asian consumers are still shopping, ordering in, socialising, and working just as hard. Simply put, your consumers haven’t disappeared, they’ve merely adopted a different persona, each with different needs.

During this period, don’t go dark on your customers. Instead, reach them through their crisis personas. Get a sneak peek of our groundbreaking crisis personas from our webinar presentation by Anurag Gupta, Chief of Agency & COO, and JS Cardinal, Director of Product and Client Solutions.

Hyper-Targetting with our Ground Breaking Crisis Personas

Make every dollar count and up your digital marketing game through our Crisis Personas. Formulated by data experts using XACT, our proprietary data management platform with over 375 million datasets, these personas represent insights drawn from actual digital footprint and not just creative hunches.

In Other News

Our crisis personas have been featured! Here are some of our news and articles that have been published around the web. For more information, contact us.

แนวทางการสร้างแบรนด์สู่ความเป็นเลิศในช่วงโควิด-19 | Best Practices for Brand Building during COVID-19

ปัจจุบัน เราอาจไม่สามารถทำการตลาดได้อย่างเคย แต่ก็ไม่ได้หมายความว่าเราจะต้องหยุด อย่าหยุดลงทุนกับแบรนด์ของตัวเอง

Planning Your Marketing In Uncertain Times

The Coronavirus (COVID-19) outbreak threatens Southeast Asia’s travel and retail industries. We deep dived into our data and were surprised with what we found.

Ramadan during COVID-19

A data-driven look at how Coronavirus is changing consumer behaviours and the strategies Southeast Asian marketers should be implementing.