Marketing Services

Breaking the silos together

In a future where digital media consumption and the demand for data is ever-growing, we seek to enable clients to seize these opportunities and provide successful business outcomes.

ADA is home to many experts, armed with cutting-edge tech that are sure to meet (or even exceed) your expectations.

Our unique one-stop solution agency model covers all marketing and KPI needs from tailor-made creatives for each audience segment to data-driven insights that are powered by carefully curated platform agnostic media plans. These are all backed by machine learning and automation to further personalise the experience.

ADA - Agency of the Future

Crowned ‘Asia-Pacific Tech Agency of the Year 2019’ by Campaign Asia, we pride ourselves with an array of awards, notably from Digital Marketing Awards, Marketing Excellence Awards, Dragons of Asia, Mob-Ex Awards, MARKies, and Appies in 2019. All thanks to the confidence our clients had in us to run their campaigns – read our case studies to find out more.

We are the Agency of the Future.

We are ADA.

Anurag Gupta

Chief of Agency & Chief Operating Officer


As the Chief of Agency business, Anurag is responsible for leading teams to acquire the goals our customers need to achieve.

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Case Studies

Shifting Users from Brick and Mortar to Digital Banking | Banking Case Study | Indonesia

How ADA Achieved 50% Increase in Active Users for A Leading Indonesian Bank

Gaming Moms | Friesland Campina Case Study | Indonesia

How a startling insight helped us create 16% uplift in purchase intent for a dairy based product for toddlers in Indonesia.

Winning Over the Pandemic with Data | Global Premium Skincare Case Study | Thailand

Learn how an international luxury skincare brand in Thailand pivot from 80% offline sales to achieving 490% growth in online sales during the COVID-19 pandemic.

Reclaim Top-of-Mind Awareness for Starbucks in Jakarta | Starbucks Case Study | Indonesia

Reclaiming Starbucks’ position of being the leading brand for coffee in Jakarta.

Driving New Customer Acquisition with SMS Marketing | Samsung Case Study | Indonesia

Instant rewards can increase customer propensity to spend by 68%. Samsung used this to sell over 330,000 tablets.

4 Million Cups of Pop Mie Sold | Indofood Case Study | Indonesia

Leveraging on SMS to sell 4 Million cups of Pop Mie for Indofood through gamification.

Acquiring Verified Leads for Insurance | AXA Mandiri Case Study | Indonesia

How we acquired 58% above the set target of verified leads for AXA Mandiri’s insurance services through SMS marketing.

Boostopia 8.8: Celebrating the New Boost Lifestyle | Boost Case Study | Malaysia

Boostopia 8.8 marked the beginning of a new way to shop – a single day where consumers get to enjoy deals both online and offline using just their mobile phone!

Your Bills Are On Us | Boost Case Study | Malaysia

Read about the time when Malaysians were offered exciting incentives to pay their bills on time and how this campaign generated fantastic results for our client.

#DoGoodwithBoost This Ramadan | Boost Case Study | Malaysia

Find out how Boost was able to achieve their business KPIs in a competitive e-wallet market while enabling thousands to partake in acts of goodwill during the holy month of Ramadan.

Marketing Platform Partners