ADA Telco Business Insights Report Q1 2020


ADA’s Telco Business Insights Report aims to provide a macro view of the telco industry across South and Southeast Asia. Every report deep dives into a country in focus to document shifting trends and differences across the nine markets we operate in.

The Telco Business Insights Dashboard is designed to help telco network providers monitor their market share and performance against that of their competitors. The dashboard is powered by XACT, ADA’s proprietary Data Management Platform (DMP), which captures a vast pool of anonymous mobile-first data across the region from 375 million unique devices, 400,000 unique apps and 1 million places-of-interest (POI).

This report’s country in focus is Indonesia and will help give an overview of the telco industry market shares across nine countries in South and Southeast Asia as well as highlights of useful findings from the Indonesian telco landscape.

Key insights in this report:

  • Telco operators market share in South and Southeast Asia in Q1 2020.
  • Which Indonesian telco operator leads in market share and the consumers’ preferences.
  • Telco operators should stay updated on their brand switching movements and look into the top multi-SIM combinations.
  • Uncover Indonesia’s smartphone users top personas to improve marketing messaging.