ADA Telco Business Insights Report April 2020

ADA’s Telco Business Insights Report aims to provide a macro view of the telco industry across South and Southeast Asia. Every report deep dives into a country in focus to document shifting trends and differences across the nine markets we operate in.

The Telco Business Insights Dashboard is designed to help telco network providers monitor their market share and performance against that of their competitors. The dashboard is powered by XACT, ADA’s proprietary Data Management Platform (DMP), which captures a vast pool of anonymous mobile-first data across the region from 375 million unique devices, 400,000 unique apps and 1 million places-of-interest (POI).

This report’s country in focus is Thailand and will help give an overview of the telco industry market shares across nine countries in South and Southeast Asia as well as highlights of useful findings from Thailand telco landscape.

Key insights in this report:

  • Thailand telco operators market share and the consumers’ preferences.
  • Consumers brand switching movements and the top multi-SIM combinations.
  • Thai smartphone users top personas in April 2020.