Friesland Campina Digital Marketing Partner

The 2 year appointment covers data-driven digital media planning and implementation

JAKARTA, 12 April 2018ADA, the largest independent data-powered digital marketing agency in Asia, has been awarded digital media advertising duties as FrieslandCampina’s Digital Media Agency following a competitive pitch process against large agencies/ major players.

FrieslandCampina has a long history in populous Indonesia, where it’s been present for over 90 years. Today it processes 600 million litres of milk a year through a variety of dairy brands, such as Frisso, Frisian Flag, Yes! and Omela.

ADA’s appointment will be for approximately 2 years and covers data-driven digital media planning and implementation. Their delivery will be anchored on an “audience first strategy” for FrieslandCampina’s different brands.

ADA will use its proprietary data and tools to understand Indonesian consumers’ dynamic behavioural profiles at different life stages. This allows ADA to help FrieslandCampina target specific individuals across multiple, relevant platforms (both online and offline), and to move them down the customer journey funnel towards acquisition.

Planius Simanullang, Head of Digital, CRM & eCommerce at FrieslandCampina / Frisian Flag Indonesia said:

“ADA applies a data-driven and integrated approach to their work. Using their deep data sets, we trust that they are able to solve business issues and challenges to deliver clear business outcomes. With their large team of data scientists, analysts, and strategists, we are confident that ADA is the right digital media agency partner to work alongside FrieslandCampina on our digital transformation journey”’

Faradi Bachri, ADA Country Director for Indonesia said:

“The team and I excited to work with FrieslandCampina, a forward-thinking brand within the FMCG industry. We will use our proprietary telco-backed data management platform, Xact, to derive holistic insights on the target audience – right down to the individual level – to help Friesland achieve its business goals. ”

Srinivas Gattamneni, CEO, ADA said:

“proud of our Indonesian team for putting in their all to demonstrate the breadth of our capabilities to FrieslandCampina. We have done some great work for FMCG brands in Asia around lead generation and awareness. I know that we can help FrieslandCampina, with their great legacy, to grow their customer base further in the local market.”

About ADA

ADA, Axiata Digital’s integrated digital marketing business, is the largest independent data-powered digital marketing agency in Asia. ADA is a rebrand of different go-to-market brands (Adparlor, AdReach, Digital Reach) which combines the best of data science, media and content to unlock brand potential in digital for businesses in Asia.

ADA is strategically positioned to be the “Agency of the Future” with its unique approach to product marketing and services. Our business is anchored on 3 main business pillars:

  • Integrated Planning & Delivery (Media Planning, Digital Creatives, Ad Operations, Growth Hacking)
  • Deep Media Integration (Facebook, Google, Telco, AVOD)
  • Merged Analytics (Data Consulting, Data Enrichment, Audience Center)

These pillars are powered by our deep data assets with 280 million unique profiles and >200 raw and derived attributes.

For media enquiries, please contact:
Fiona Ng, Marketing & Communications, ADA
+6 019 257 8277,