Ashraful will lead ADA’s data-driven solutions to help local businesses succeed.

KUALA LUMPUR, 12 FEBRUARY 2020ADA (Part of Axiata Group), the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes appoints Ashraful Haque (Ashraf) as the new Country Director of ADA in Bangladesh, effective 1 February 2020.

Based in Dhaka, Bangladesh, Ashraf is in charge of establishing ADA as the most reliable data partner to drive business growth for different companies by providing business insights, digital media planning and buying, and combining it with powerful creative solutions. He will lead a team of 40 digital natives and hopes to double the headcount by year end.

While data-driven marketing is still in its infancy in Bangladesh, his key task will be to educate potential clients on the important role that data analytics will play in business growth in a highly competitive market; with a vision to make ADA the only go-to brand when it comes to data capabilities and solutions.

As for his leadership style, Ashraf believes in a self-organised team, where team members from every level can express their thoughts and ideas at any time and in any forum – “With ownership and a sense of responsibility, no dream will be too big to achieve,” he enthused.

Ashraf comes with close to 20 years of experience in diversified consumer marketing and leadership roles in building successful brands with strong commercial focus. He has held strategic and operational management positions in the second top mobile telecommunications company in Bangladesh.

Having been on both the client-side as a brand marketeer and on the agency-side as a creative director, his experience will greatly help in quickly connecting a client’s business challenge with ADA’s suite of solutions in data, analytics, and advertising.

Highly creative, his leadership and communication skills with successful track record in leading diverse cross-functional projects made ‘Grameenphone’, the leading telecommunications service provider in Bangladesh, the most loved brand across all categories. He later brought ‘Robi’, the second largest mobile network operator to new heights by making it the ‘#1 Socially Devoted Brand in the World’.

Consistently identified as “fast track” individual, Ashraf has received the highest accolade from Axiata Group and is recognised as an ‘Axiata Champion’.

Reporting to Srinivas Gattamneni, CEO, ADA; Srinivas commented on Ashraf’s appointment, “ADA is excited to have Ashraf lead the team in Bangladesh. With his deeply passionate and winning mindset, I am positive that he will lead with example and help local brands shine with data-driven marketing solutions.”


About ADA

 ADA (Part of Axiata Group; Pronounced as A-D-A) is the largest company in Asia that integrates data, insights, media, and content to deliver business outcomes. Part data science, part agency, part consultancy – our eclectic and diverse talent come together to make sure our customers always emerge winners.

ADA is a rebrand of different go-to-market brands (AdParlor, AdReach, Digital Reach). Shareholders are Axiata Group Berhad and Sumitomo Corporation. Our business is anchored on 3 main pillars and powered by our deep data assets with 350 million unique profiles and >200 raw and derived attributes:

  • Integrated Planning & Delivery (Media Planning, Digital Creatives, Ad Operations, Growth Hacking)
  • Deep Media Integration (Facebook, Google, Telco, AVOD)
  • Merged Analytics (Data Consulting, Data Enrichment, Audience Center)

For media enquiries, please contact:

Fiona Ng, Marketing & Communications, ADA
+6019 257 8277,