ADA proving strengths in consumer insights and performance marketing

SINGAPORE, 5 SEPTEMBER 2019 ADA (Part of Axiata Group), the largest company in Asia that integrates data, insight, media, and content to deliver business outcomes has been appointed by ClassPass as their digital agency for APAC.

ClassPass is a company that offers a flat-rate monthly subscription billing service that gives members access to thousands of different studios, gyms, and wellness offerings across ClassPass Cities worldwide.

Earlier this year, ClassPass joined forces with GuavaPass to give its users in SEA the ultimate global fitness membership. At that time, ADA was working with GuavaPass on contract basis, and managed to prove themselves by delivering tangible results that went beyond expectations, which ultimately gained their trust.

With a team of business focussed minds, performance expertise, and a close relationship with the core marketing team, ADA was able to boost sales and make a quick turnaround for ClassPass.

ADA will continue to assist ClassPass as it continues to grow in several other cities such as Singapore, Kuala Lumpur, Hong Kong, Bangkok, Manila, Jakarta, and Mumbai. By leveraging ADA’s ability to deliver consumer insights, extensive local knowledge, and performance expertise, ADA aims to bring something different to the table.

Summer Choo, Country Director, ADA Singapore, said, “We’re thrilled to be working with ClassPass after proving ourselves. Our strength in data mining and analytics allow precision in audience targeting; driving better insights for performance marketing. Working in close collaboration with ClassPass, we believe the brand will grow in strength across all the markets.”

Neha Mathur, Head of Growth @ ClassPass – ASEAN said, “We value ADA’s data-driven, solutions-driven and proactive approach, and consider them as a natural extension of our in-house marketing team. We are excited about working together to test, learn, and scale our business across APAC.”

ADA is driven in supporting DTC (Direct-to-Consumer) brands across the region and already geared to support the dynamic and performance-based needs of such brands.


About ADA

ADA (Part of Axiata Group; Pronounced as A-D-A) is the largest company in Asia that integrates data, insight, media, and content to deliver business outcomes. Part data science, part agency, part consultancy – our eclectic and diverse talent come together to make sure our customers always emerge winners.

ADA is a rebrand of different go-to-market brands (AdParlor, AdReach, Digital Reach). Our shareholders are Axiata Group Berhad and Sumitomo Corporation.

Our business is anchored on 3 main business pillars:

These pillars are powered by our deep data assets with 280 million unique profiles and >200 raw and derived attributes.

For media enquiries, please contact:

Fiona Ng, Marketing & Communications, ADA
+6 019 257 8277,